Sell and deliver digital goods · 4 min read

Create discount codes

Create simple, controlled offers for launches, partners, limited promos, or customer support.

Discount codes are useful when they are intentional. A launch code can help urgency, a partner code can track a campaign, and a support code can make a customer situation easier.

Before you create a code, decide who should use it, what it should apply to, and when it should stop working. That keeps promotions clean and avoids surprises later.

Before you start

  • Decide whether the code should be product-specific or account-wide.
  • Enable discount codes on each product that should accept coupons.

Set up the offer

  1. 01

    Name the code and set it active

    Use a code buyers can type without confusion. Short, readable codes are easier to share and easier to troubleshoot in support conversations.

    Cropped screenshot of the discount code and active controls.
  2. 02

    Choose the discount type and amount

    Use percent discounts for simple launch promos. Use a fixed amount when the offer should subtract a specific dollar value from the checkout total.

    Cropped screenshot of discount type and amount controls.
  3. 03

    Add limits when the campaign needs them

    Use product restrictions, redemption limits, customer email limits, or dates when a code should only work for a specific product, launch window, or audience.

    Cropped screenshot of discount restrictions and limit controls.
  4. 04

    Test the code in checkout

    Open checkout and enter the code before sharing it publicly. You should see the exact discount you expect and no discount where it should not apply.

Good to know

  • Clear discount names make analytics, support, and campaign cleanup easier later.