No monthly subscription
Create products, embed checkout buttons, deliver files, collect freebie leads, use discounts, and manage license keys without a fixed subscription bill.
Gumroad fees
Simple pay-as-you-go pricing for digital product sellers.
If you are comparing Gumroad fees, marketplace fees, or digital product platform pricing, Zwely keeps the model easy: start free, pay nothing monthly, and pay Zwely only when paid checkout sales happen.
5% on paid checkout sales
Zwely keeps 5% from paid checkout transactions. Stripe processing fees still apply separately because Stripe handles card payment processing.
Free downloads stay free
Lead magnets, sample chapters, demo packs, templates, and other free digital downloads do not carry a Zwely fee.
Practical guide
How to compare digital product fees without fooling yourself
When people compare Gumroad fees or digital product platform pricing, they are usually trying to answer a practical question: how much does it cost to sell, and what do I get for that cost?
Zwely keeps standard pricing simple: no monthly subscription, no Zwely fee on free downloads, and a 5% Zwely fee on paid checkout sales. Stripe processing fees still apply separately because Stripe handles payment processing.
01
What to compare when you compare platform fees
The visible fee is only part of the cost. A digital product platform also affects setup time, buyer trust, delivery reliability, support work, exports, analytics, and whether you need extra tools to finish the workflow.
A lower headline fee can still be expensive if you spend days building missing pieces. A higher fee can still make sense if it saves time and helps you sell sooner. The useful comparison is cost plus friction.
Zwely uses a pay-as-you-go model so standard accounts can start without a fixed monthly bill.
02
How Zwely pricing works
For standard accounts, Zwely has no monthly subscription. You can create products, set up embedded checkout, deliver files, use free downloads, send customer emails, manage discounts, and use license-key workflows without paying a fixed monthly fee.
When a paid checkout sale happens, Zwely keeps 5% from that paid transaction. Free downloads do not carry a Zwely fee. Stripe processing fees still apply to paid orders because Stripe processes the card payment.
This keeps the decision simple for new sellers: connect your own Stripe account, launch the product first, pay Zwely when paid sales happen, and move to a custom conversation only when volume or workflow needs justify it.
03
Why free downloads should stay simple
Free digital products are often a growth tool. A sample chapter, preset pack, checklist, demo file, or starter template can help someone trust you before they buy.
Charging a platform fee on a free product would make that workflow awkward. Zwely does not charge a Zwely fee on free downloads, so you can use freebies to build an audience without turning each claim into a cost concern.
That matters for creators who use a mix of free and paid offers in the same funnel.
04
Stripe fees are separate from platform fees
Stripe processing fees are the card-processing fees charged by Stripe on paid transactions. They are separate from Zwely pricing. This distinction matters because nearly every card-based checkout has payment processor costs somewhere in the flow.
Zwely handles the product, checkout experience, delivery, customer records, discounts, license keys, analytics, and exports. Stripe handles the payment processing side of paid checkout.
When comparing tools, separate those two categories so you are comparing like with like.
05
When enterprise pricing makes sense
Pay as you go is useful because it removes commitment while you are testing, launching, and learning. At higher volume, a custom conversation may make more sense.
Enterprise pricing is for sellers with high paid checkout volume, migration needs, team workflows, special support requirements, or commercial needs that do not fit the standard path.
You do not need to start there. The standard model is meant to make getting started easy.
06
A healthier way to think about fees
A platform fee should buy leverage. It should help you launch faster, deliver more reliably, support customers better, and understand what is working.
If a fee only buys a hosted page you do not really want, it may feel expensive. If it buys a cleaner own-site checkout, automatic delivery, customer records, license keys, and exports, the value is easier to understand.
That is the promise Zwely is trying to make: simple pricing tied to the moments where the platform is actually helping you sell.
Questions people ask before choosing a setup
Does Zwely have a monthly subscription?
No. Standard Zwely pricing has no monthly subscription. Zwely keeps 5% from paid checkout sales.
Does Zwely charge for free downloads?
No. Zwely does not charge a Zwely fee on free downloads or freebie funnels.
Are Stripe fees included in the 5%?
No. Stripe processing fees are separate from Zwely platform fees.
Does Zwely offer custom pricing?
Yes. Enterprise custom pricing is available for higher-volume sellers or special workflow needs.
Ready when you are
Create your first checkout button
Add a checkout flow without rebuilding your site.
Start with one product, one button, and one clean delivery email. You can add more polish when the product is already moving.